GetJacked launch video
GetJacked turns a Shopify loyalty program into something you actually want to open. Play games, earn real points, come back for more. The launch video had to make that loop click in seconds
The challenge
Loyalty apps are a crowded, slightly tired category, and most of their marketing looks the same. The job was to make GetJacked feel like a game worth playing rather than another rewards scheme, while still being clear about how the points actually work
What we did
We leaned into the play. Bright motion and a bit of arcade energy, with a clear through line from playing to earning, so the reward loop is obvious the first time you see it. We kept the product front and center so the fun never gets in the way of the how
Where it paid off
The video gave the app real personality and made the earn-by-playing idea land fast. When it went out it opened doors too, helping the team pick up writeups and interviews on established sites across their niche
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